Marketing Tips from James Brann …
Traditional marketing techniques are great for large corporations pushing billions in sales world wide but for the small business and startup business, standing out among all the glitz and glitter is harder and more expensive then ever before. Traditional methods use 7 contacts to acquire a sale or client, who can afford that kind of media saturation when you’re a small business? The 7 contacts are used to build brand recognition and trust. How can you reduce costs and effectively market to your target market, by using Education as Marketing.
Using Education as Marketing makes you the expert thus building trust. Trust – “in which confidence is placed” (1) usually takes time to build. Education Marketing builds that trust in a compressed time frame. Education Marketing creates creditability as who to ask questions. This trust and creditability builds brand loyalty with your customers and clients. The best part of Education Marketing is it is FREE to your customers!
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