Discover Unknown Resources and Announce Your Resource to the World

As an author, you may have recently published a book. I would venture to guess that you have put a lot of time and passion in order to create a piece of literature to be read by people all over the nation! Getting the attention of consumers though, can be really tough. As there are over 300,000 books hitting the market every year, it is vital to get yourself out there and tell people that your book is available both nationally and locally!

While national media exposure for you and your book is ideal, there is great power in local media exposure as well. Marsha Friedman, Founder of Event Management Services Inc, a national public relations firm says that ” By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on. Creating as much “buzz” as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when the national media starts to knock on your door.”

The good news is that there are lots of local media that are interested in interviewing authors just like you. This gives you an upper hand in grabbing their attention, and you will also gain their support in spreading the word about your book!

So If you want to create solid book “buzz” in your hometown, here are some of Marsha Friedman’s recommendation that will help you achieve your promotional goals:

*Book Signings: When it comes to the secret weapon of gaining local exposure for your book, they don’t make ‘em any stronger than this! So what good are they? Well take a look at these facts: Books will be stocked on their shelves after you leave, unless of course you have a sell-out You’ll receive free advertising and promotion in the book store’s customer mailingsHighly visible placement of your books in store a week before your signing Employees of the book store will give you valuable third-party endorsements As you can now see, these really are a hidden book promotional goldmine. Marsha Friedman says, “Do as many as you can. Even look at other cities that are close by. Even ask friends and relatives to see about setting up book signings for you in their hometowns.” So let’s get out there and create the buzz that sell the books!

*Radio and TV Interviews : Almost every city has a talk radio or TV programs that have a guest format. Do your research on the web to find the main stations that broadcast in your hometown. Then go to their website where you will find information about the shows they broadcast. Marsha Friedman says, “Look for those with a format for guests and find the contact information for the producer.” Then call and pitch yourself as a guest. How many should you aim for? AS MANY AS POSSIBLE!

*Local Print Media : Marsha Friedman says, “When it comes to the print media, at EMSI we find that “Tips” type articles have an extremely high pick up rate with newspapers and magazines. If your topic offers any sort of solution to a problem, then a “Tips” article is what I would suggest.” Give 6-7 helpful hints and high quality solutions to a common societal problem. Find the print publications in your local market, do web research and find the relevant contact information for the editor that would cover your topic. No one relevant listed? Gun for the editor-in-chief. Write it so that it would be ready for publication!because if it is there is slight chance that they may print the piece “as-is.” But since you’re a writer, this should not be a problem.

Aim to get as many as humanly possible. If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook “How to Be a Great Talk Radio Guest” visit http://www.emsincorporated.com.

- Marsha Friedman

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