There are a couple of reasons you should carefully compare paper towel brands to find the one that gives you best value. If you’re environmentally oriented, you know you’re saving trees by using the recycled paper towels. The second reason concerns your budget. Paper towels are expensive and they aren’t all the same. Next time you’re shopping, look for these comparison points, listed right on the label.

First, look at the number of sheets per roll. Some paper towel brands give you more sheets than another brand, but don’t go by that alone. Look at the size of each sheet. You may be shocked to discover each sheet is about half the size of a normal paper towel. If you don’t check both the number of sheets and the size, you won’t know until you get home and open the package. Few of us have the chutzpah to return a roll and demand a refund, although the store would probably oblige you.

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