Discover Unknown Resources and Announce Your Resource to the World

Today the business world has hit a zenith in its competitive nature. There are millions of products hitting the market every year, many which die within the first few months after launching. How can you stay competitive and keep consumers educated about your company, product or service? The answer is by harnessing the power of public relations.

publicity can help you reach a broad national and local consumer base through talk radio, television and print.

In this article we will focus on the extremely popular medium of television and the facts and values of being a TV guest. ” As viewers expect to see celebrities on TV, when you appear as a guest on a TV show your credibility goes sky high” says Friedman , Chief Executive Officer of Event Management Service Inc, a national public relations firm. Here Marsha Friedman will tell us all about the medium that is TV.

1. Visuals, visuals, visuals. The great thing about TV is that you get to see what is going on in addition to being able to hear what is going on. .” Marsha Friedman says, “The producers of television shows think visually, and really want topics that will grab the attention (and keep the attention) of their audience. They want compelling conversation and pictures that will grab their viewer’s attention.”

A great method to getting your visual together is thinking like a child. How would I explain it to my son or daughter? What pictures can you use that will translate into graphics for a TV story? ” As an example, if you sell life insurance your ‘visuals’ could be graphs of the mortality rate of women vs. men to match your conversation about why women need to protect themselves and their children against the loss of their spouses” adds Marsha Friedman.

2. All newscasts have different demographics. Marsha Friedman says, “All of the main newscasts of the day are directly targeted to a drastically different audience . The early morning shows are usually watched by working adults and families getting ready for school. Afternoon shows are more geared to lifestyle segments. Finally, the evening shows are focused on news.” So when you are deciding on what newscast, make sure to know what market you are trying to target and choose accordingly.

3. Be sharp and concise. As opposed to talk radio interviews, TV interviews are short (typically 3 to 5 minutes) so you have to be REALLY sharp about knowing exactly what the message is that you want to leave the audience with and how to get it across in such a limited time. Marsha Friedman says, ” Before you go on air really get your sound bites down. Practice does make perfect, especially if you are going to be seen by millions nationwide!” 4. Don’t look like a slob. Nothing turns an audience off more than a guest who’s physical appearance is disheveled. Do you really believe anything they say if they look disheveled? The answer is usually ‘no.’ Marsha Friedman adds, ” Make sure you look good as your appearance will make a lasting impression. Do your clothes fit well (not too tight)? Are they clean and pressed (not old and ratty looking)? Do your shoes look professional? Is that red shirt you’re wearing, really the right color for you? Does that tie really go with that shirt?” A clean and sharp look will help people focus on your message, rather than your outrageous appearance.

With these tips you should be ready to get on screen and let the world know about your product! If you would like to learn more about gaining national and local media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook “How to Be a Great Talk Radio Guest” visit http://www.emsincorporated.com.

- Marsha Friedman

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